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Logo Recognition Challenge

By GamerWorld14
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Try and follow along the image and see if you can figure out the challenge. In this contest, I am seeing if you commenters can figure out the logo I am trying to recreate by taking out color, and seeing if you can identify a logo by it's design.

This test is meant to show how important color choice is in design, without that... it can sometimes be impossible to remember logos in our brain. Think brands like: McDonald's, Google, Ebay, FedEx, etc... all these companies have embedded their color patterns into your brain. I've been reading a good book called On Intelligence and it's showing how our brain remembers patterns and sequences, and this was a fun little experiment for me to do.

Comment on what you think the real logo is, it'll be fun to see if you get it right! :D


All rights reserved to the original logo designer, I have just recreated this for testing purposes only.

PS: I left the white streaks across the bottom of the image to help you out. :D

Try another logo challenge!
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anonymous's avatar
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IanITAInc's avatar
Cool! One you know the answer it's pretty easy but I don't think I would have figured it out without knowing it was 'NetFlix'. Nice challenge! :thumbsup:
GamerWorld14's avatar
Thanks, I was wondering if people would have any difficulty. Glad you liked it! :D
IanITAInc's avatar
Speaking of patterns and colors getting stuck in your brain, I've been painting my house windows the last few days in an ivory color (the base/primer coat was white). As I typed this message, the text box appears in ivory instead of white. Isn't that something! Luckily, things are getting back to normal and this morning the ivory color is less noticeable. But yesterday, the text input field was completely ivory (light yellow). Weird stuff!
GamerWorld14's avatar
That is very weird. I guess your brain gets so used to seeing that color, it substitutes it in. I've never had that happen to me yet, maybe I'll try doing something similar to see if the same result occurs. ;P
IanITAInc's avatar
Even staring at an object for 1 minute and moving your eye to a white page will transfer the object you were looking at to the white page. I am sure that you have tried that before... Amazing stuff!
GamerWorld14's avatar
Yes, I have. I truly agree. :D
jpranaymartin's avatar
Yes, Netflix. You're right about the color being a noticeable trait (and in this case, a dead giveaway). I'm sure a b/w version would have required closer inspection. That book sounds interesting, maybe i'll look it up.
GamerWorld14's avatar
The book doesn't truly touch base on the design aspect of memory and the brain, but it focuses on a theory as to what the brain does to recall some sort of sequence or pattern stored in the cortex of your brain. I'm not finished with the book, so I don't know the full details. But, I was trying to connect design with intelligence and hopefully it made a bit of sense.

If you're willing to read a good book on innovating and changing the way technology should be re-designed to be like the brain, this book gives a nice theory on how it all works. Here's a link to some reviews if you are still interested: [link]
jpranaymartin's avatar
Oh, of course, I inferred from the title that it was not about design but I'm a sucker for literature about applied psychology so I expect I'll be reading this soon anyway. Thanks very much for the link!
GamerWorld14's avatar
Sure, no problem! Glad you commented your thoughts on my logo challenge. :D
PaxZed's avatar
GamerWorld14's avatar
correct, nice job. :D was it a challenge at all? did the colors help out a bit?
PaxZed's avatar
The colored version gave it away nearly instantly. I do feel like I could have guessed the black and white version still though, just not as easily or quickly.
GamerWorld14's avatar
Thanks for the input, I'll try and do some more of these experiments with logo branding to see if shape has an important influence on design too, and other features of a brand. :D
PaxZed's avatar
anonymous's avatar
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