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SSL Certificate Checker News 10-27-17: Don't Take Security Advice from SEO Experts or Psychics… SSL Certificate Checker News- Security Advice As best I understand it, one of the most effective SEO things you can do is to repeat all the important words on your site down the bottom of the page. To save it from looking weird, you make the text the same colour as the background so people can't actually see it, but the search engines pick it up. Job done, profit! I think this is the way we did it in 1999. I don't know, I can't recall exactly, but I know I don't know and I'll happily admit to being consciously incompetent in the ways of SEO. But that's cool, I know the things I understand well and those I don't and when I get the latter wrong (and believe me, that happens regularly!) I'm happy to be told so. Which brings me to SEO experts and psychics, neither of which I would imagine are particularly well-equipped to offer security advice. But I've seen a bit of a pattern lately which seems to fly in the face of this wisdom and it dawned on me yesterday when my friend and fellow Microsoft MVP pinged me: When an SEO expert says you don't need an SSL certificate so you quote @troyhunt at him. - Sonia Cuff (cuff_S) August 9, 2017 Naturally, I was curious and upon prompting, Sonia directed me over to a Facebook post by a bloke called Neil Patel with a description of Thinking about adding an SSL certificate to your site? Watch this first. The Buzzfeed-esque description aside, it's a reasonable question that many people are asking and Neil Patel takes a stab at it in this video. Now you need a Facebook account to watch it and I appreciate there are people who aren't too keen on that, so here's an image of the video and I'll repeat some pieces of it below that (does that help my SEO?): It starts out reasonable enough, but then Neil Patel gets a little bit lost about half way through: If you don't have sensitive information on your site, you're not selling a product or a service, there is no checkout page, you don't need a certificate Regular readers here will know the many problems with this, the most imminent of which is that as of October, pages with an input field will cause Chrome to warn people that the site is not secure. Neil Patel clarifies: It doesn't help, you know, increase security This is the classic misconception that HTTPS is only about confidentiality and it ignores the value of both integrity and authenticity. I really don't want any of my traffic being modified by a man in the middle (such as an ISP or airport wifi) or redirected to a malicious site courtesy of dodgy DNS somewhere. Neil Patel reckons it really doesn't matter for blogs: You're not really collecting any information if you just have a blog And he lives by his word too, Neil Patel (I think it might help my SEO on his name if I keep repeating it), by not using it on his own site. In fact, even his contact page doesn't use it but what Neil Patel doesn't know is that he's just a couple of months off this being the experience people have on that page: Perhaps Neil Patel is hoping that people will be too distracted looking at him in his pyjamas to notice the Not secure warning at the top of the browser? Because that's the experience people will start having in October and if I'm honest, I don't think a dashing pair of PJs will be sufficient to draw attention away from the warning. It won't be an unfamiliar warning to Neil Patel either, it's the same one he presently sees every time he logs into his WordPress admin page: You really need to revisit your Do you need an SSL certificate blog; this time from a security standpoint, not SEO @neilpatelcc @troyhunt - Paul Moore (paul_Reviews) August 9, 2017 This is actually really weird because Neil Patel could serve HTTPS traffic but he actively redirects people from there back to the insecure scheme: Wow, he really hates SSL, he even redirects https traffic to http on his own website The post SSL Certificate Checker News 10-27-17: Don't Take Security Advice from SEO Experts or Psychics appeared first on SSL Certificate Checker. Share this:…

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