FCKH8 just launched their second PSA, after the success of their first PSA, which launched two months ago. Since then, $200,000 was raised to support the fight for equal marriage rights. They campaign has sold over 40,000 t-shirts.
FCKH8 is a campaign directly supporting the groups leading the fight for equality, including; American Foundation for Equal Rights, Equality California, Courage Campaign, Lambda Legal. $5 from each shirt sold goes towards those groups.
The campaign was launched on October 10 by Luke Montgomery. Back in 1993, Luke changed his last name to “Sissyfag," in an effort to make a point about discrimination against gays and lesbians.
"FCKED up Homo H8 has a lot to do with the suicide R8! FCKH8.com is at it again with "FCK BULLIES." F-bomb dropping kids, drag queens, senior citizens & shirtless hotties take on anti-gay bullies at schools & churches as well as homo H8ing families & voters. T-shirt sales go to benefit queer youth counseling & suicide prevention."