eilidh

Deviant Art is at it again, this time in cahoots with Neil Gaiman: http://ayame-kenoshi.deviantart.com/journal/Neil-Gaiman-Presents-A-Calendar-of-Tales-355276614
At first, I thought this was a charitable effort, with Blackberry as its corporate sponsor.  Under that supposition, I disapproved, and expressed my disapproval, but very mildly.  Now, watch me disapprove rather more forcefully (but still quite politely, because I'm repressed, that way):
The Keep Moving Project is NOT a charity, with Blackberry as its corporate sponsor. It's an advertising campaign for Blackberry, from which Neil Gaiman expects to make a small profit, which he will donate to an unspecified cause. So...problems:
1) Contributors don't know what they'd be contributing TO, beyond Blackberry's continued success.  Does Neil Gaiman's idea of a worthy cause coincide with yours?  Who knows?  (There may be somewhere online where one might discover the intended beneficiary, but I couldn't find it