The new deviantart logo is the epitome of how to NOT be deviant. It conveys the same boring process that any growing business with mainstream aspirations seems to be going through. You just gotta have an extremely simplistic logo. Gradients are poison. Complexity is to be avoided. This is an art site after all. Unite everybody under one easy to grasp icon.
Because the logo conveys what the business is about, and deviantart is about efficiency.
If I sound like I'm getting worked up over this, I'm not. How could I about something that is so boringly all-pervasive and happening again and again? Look at the development of brand logos of huge, expanding businesses and you can see the same trend everywhere. It reflects the dull and void-of-beauty mind of the corporate moneymaker.
And from a first-reaction type of standpoint, I look at the logo and think: Is this the website of a public transportation business?