I got into it knowing it's messed up and intends to confuse you. It, sadly, didn't have the same impact.
Ahh, that sucks! It has happened to me in other series. ;w; When it comes to Madoka Magica the only thing they told me was that there would be a twist so I was like ok XD. Also, it's not hard to predict what is going to happen after seeing Kyube and Homura. So don't worry! Overall, I think what makes me stick to it is their feelings.
Really? I found it rather bland... but it is very deep
Well, it's not as psychological/dark/gore/crazy action as other animes. But the characters feelings are very well portrayed. Afterall anime it's all about personal taste, some people like more "bland" stuff while others prefer something more "hardcore". So yeah...! X3
Get ready for your heart to be broken!