When I think of my future, I think of you guys. I aspire to be like you. Thanks for being you and creating the artwork that you do.
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Please, do not delete your artwork.!!!!!!!!!!!!!!!!!!!!!!!!!!!!
ALLROUNDED ABILITY (including animation)
ALLROUNDED ABILITY (excluding animation)
ALLROUNDED ABILITY (excluding animation) - SPECIAL CONSIDERATION FOR AUTOBIOGHRAPHIES
[For Their]SPECIFIC WORK
SPECIAL THANKS (for leaving an impression)
Alternative Title: GAME OF DEATH
Product/Service: N96 BRUCE LEE LIMITED EDITION PHONE
Entrant Company: JWT BEIJING, CHINA
Sales Promotion/Advertising Agency: JWT BEIJING, CHINA
2nd Sales Promotion/Advertising Agency: A4A Beijing, CHINA
Name Company Position
Polly Chu JWT Beijing Chief Creative Officer
Shankun Sun JWT Beijing Creative Director
Wei Huang JWT Beijing Copywriter
Dechun Qiu JWT Beijing Art Director
Lin Ma JWT Beijing Producer
Dan Ingall JWT Beijing Director-In-Charge
Patrick Yap JWT Beijing Senior Account Director
Jinjing Zhu JQK Productions Director
Jade Tang JQK Productions Producer
Wang Yu JQK Productions Post
Describe the brief from the client:
1. Create buzz around the launch of the Nokia N96 by launching a promotional limited edition. 2. Create a burning desire for the N96 Bruce Lee Limited Edition beyond rational reasoning to part with a price equivalent of 5 month’s
salary in China. The Nokia N96 Bruce Lee Limited Edition came complete with alaser-engraved back cover featuring Bruce Lee's face, an ENTERBAY Bruce Lee Game of Death collectable figurine, nunchaku dongle, limited edition poster and special embedded content (ringtone, images, etc).
Describe how the promotion developed from concept to implementation:
The Nokia N96 is a 'powerful' internet and multimedia device, including the ability to watch movies. Bruce Lee is a cult hero admired for his mastery of the 'powerful' martial art, Kung Fu. 2008 was when the N96, Nokia's flagship at the time, launched and the 35th anniversary of Bruce Lee's death. We saw a tactical promotional opportunity to launch a limited edition N96 to create buzz around the N96 and a cool factor for the Nokia brand. Our communication idea was to capture Bruce Lee fans' imaginations by bringing their legend back to life.
Describe the success of the promotion with both client and consumer including some quantifiable results:
What started as a China-only promotion spread the globe like wildfire. It's a breakthrough at Nokia and sits proudly atop Nokia's marketing activation excellence hall of fame. Results: - 16+ million views globally exceeding target by 16x - 1.2+ million unique visitors to campaign site v target of 10,000 - Click-through rate of 7.5% v target 1% - 10,000s of comments, links, forwards... - All online stock ordered in LESS THAN 5 DAYS - Estimated value in 'earned media' more than US$3 million (multiplying cost of buying a 90sec spot by views using ad rates of sites YouTube, Youku, etc.
Explain why the method of promotion was most relevant to the product or service:
Our Chinese tech and style leading audience lives most of their life online and are heavy users of social networking sites. Being leaders, they reject mass preferring instead to be the first to discover and the social kudos that brings. Viral, an internet 'dialect', was the perfect way to reach them in their language and excite them enough to get them to the campaign site where they could explore more and place an order. Retail theatre was used to capture imaginations in-store.
Advertising Agency:A4a, Beijing, China
Advertising Agency:JWT, Beijing, China
Chief Creative Officer:Polly Chu
Creative Director:Shankun Sun
Art Director:Dechun Qiu
Producer:Lin Ma, Jade Tang
Director In Charge:Dan Ingall
Account Director:Patrick Yap
Boku no Natsuyasumi (ぼくのなつやすみ, lit. "My Summer Vacation") is a series of video games developed by Millennium Kitchen and published by Sony Computer Entertainment for PlayStation. It debuted in 2000 and the last game was released in 2009. The main character spends his summer vacation in a coastal village in Japan. The games contains the familiar bug collecting, beetle fighting, swimming, fishing, morning exercises, and family meals from previous series entries, but also features new activities, such as playing a taiko drum, challenging other children to duels with your mechanical toys, a beetle circus, and several table top games. Unlike other games in the series, taking place in the year 1975, this installment takes place in the summer of 1985.
Director and Designer: Kaz Ayabe
Artist: Mineko Ueda
Composer: Akiko Ukai
Nerf Stampede uses 0.78 joules to fire a foam bullet (or was it 0.72 joules ?)
One joule in everyday life represents approximately:
the energy required to lift a small apple (with a mass of approximately 100 g) vertically through one metre of air.
the energy released when that same apple falls one metre to the ground.
the heat required to raise the temperature of 1 g of water by 0.24 K.
the typical energy released as heat by a person at rest every 1/60 second (approximately 17 ms).
the kinetic energy of a 50 kg human moving very slowly (0.2 m/s or 0.72 km/h).
the kinetic energy of a 56 g tennis ball moving at 6 m/s (22 km/h).
the kinetic energy of an object with mass 1 kg moving at √2 ≈ 1.4 m/s.
Since the joule is also a watt-second and the common unit for electricity sales to homes is the kW·h (kilowatt-hour), a kW·h is thus 1000 (kilo) × 3600 seconds = 3.6 MJ (megajoules).
Works by TDG, TokyoDesign School, Animation Students.
アニメーション科 第48期 卒業制作
アニメーション科 第48期 卒業制作
アニメーション科 第47期 卒業制作
チーム Amazing film
アニメーション科 第46期 卒業制作