We (the company I am art director for) do a number of things. We produce original designs for custom t-shirt orders. We market an extensive line of what we call "spiritwear" designs to about 30,000 elementary and middle schools throughout the continental U.S.
We administer several different commercial campaigns which we market to these same schools. The underlying concept is similar to (for structural comparison purposes only), oh say, The selling of Girl Scout Cookies. Thare are many companies in various fields more or less which fall under the general umbrella of '
romotions", who administer similar programs.
The entire thing is for profit, down to the level of the individual school. A parent company makes such things as cookie dough. They develop a core concept, and a method of order fulfillment , and sell the concept to companies like the one I work for.
That company develops a graphics based presentation package. The parent company makes susggestions as to components that should be included. Some graphics, such as order forms, tally sheets, etc., must be included. But, each company is free to market the concept as theirs, in any way they feel is appropriate. In our case, we developed an entire marketing package, from a 9X12, 4 over 4 glossy print tri-fold catalog with 4 over 4 insert.... a second 6X9, 4 over 4 mini-tri-fold.... a complete set of custom designed support documentation and promotional aids.... including everything from poster banners to various forms, all namedropped with our logo.
This package is marketed to the schools. All of which often seek such programs in order to raise funds above their annual budget for various school needs/wans. So they are looking for us, many of them. If they accept the use of the program, we send them a complete package of catalogs, sample shirts, forms, tally sheets, instructions, numbers and websites to use to get support... basicly everything they need to send any child who wishes to participate home with a complete package. We also send them the Nintendo Wii grand prize in advance. Every school that participates gets a Wii, and some child who outsells everyone else gets to take it home for every individual school program that is run.
Participating schools make $4.50 guaranteed for every 2.7 lb. tin of raw cookie dough sold. The parents and friends who buy get vouchers ($16 each, as many as they want), which have a code number. They may either go online and use the code to order dough delivered right to their door by UPS, on an as desired basis, or they may fill out the postage paid voucher and drop it in the mail.
We make about $5 per 2.7 lb. tin sold, averaged out over the course of a seasonal, multi-school campaign.
Out of curiousity, why do you ask?