Taking out the cleft in the chin helps for the adult Indian...but..he still looks too pretty boy to me. >.< [link]
I'm assuming hes supposed to be like a team or school mascot. Teams and schools usually want their mascot to represent them. Fierce, fear us, growling. Winners.
I've not heard of a school using a poodle as a mascot. Maybe its his expression. "fear us or we'll tear you down with dashing good looks and debonair smile."
The old cowboy looks meaner than he does. Almost same type of smile between them but the old man just seems more menacing.
Of course it depends on the age group targeted as well. For little kids they can get away with a friendlier approach. Adults and older teens, not so much.