Edit: A friend of mine, who has a master's degree in business studies, said that this was something she'd also expect from a business trying to boost its market value before it is sold. Not something I find hard to imagine, either.
When CORE was introd- I mean, implemented, I joined a dA group critical of the change, mainly to keep track of dA's reaction. One of the recent group journals was this: A little insulting
In there, they link a journal written by deviantART CEO Spyed, where he compares a subscription - that's what we called it back in the good old days - to drinking expensive premium coffee, and that people who need to think about