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WordPress SEO - The Good, the Bad and the Downright Ugly!… This is A subject that has caused great confusion, debate and late night discussion amongst SEOs, bloggers and internet marketers. Having witnessed at first hand the way the big SEO agency rips off clients by insisting on pointless on-site changes, here is my take on SEO best practices using WordPress.SEO, like soccer, is rather a superbly simple game.Create quality contentEngage in communication and relationships with other people in your niche both right and through Social NetworkingReach out to additional websites with guest articles and ideas of collaborations with a view toprocuring incoming linksBoost Your Website and posts with social media, and maybe a tiny bit of net 2.0 and directories, etc., (don't spend too much time on this)Return to generating quality articlesIt truly is as simple as that. Read this quote from Google's Matt Cutts:"Even if you do brain-dead dumb things and take yourself in the foot, but have great content, we still wish to return it."Google is going to attempt to return the relevant content so that you don't even need to think about SEO. Bearing this in mind when talking to SEO businesses.Directly from the box, here's are a couple of "must do's"Place keywords in your permalinks or allow "fairly permalinks" in Settings > Permalinks choose customized Structure and type: / percentpostname percentselect an excellent motif. Or instead do not choose a classic, crap theme. The default Twenty Ten or Twenty Eleven are just nice. I utilize Genesis, generally speaking premium topics are marginally better but they're by no means essential.Create Groups to group your blog articles and write meaningful descriptions of these in Posts > CategoriesPick whether your site's address will have a www or non-www. Why can not Google work out this one themselves? Matt Cutts still says this is essential. It is 99 percent not likely to matter but if both www and non-www work in the address bar of the browser you will need to force one on to another with.htaccess.Use an SEO plugin or your motif's SEO controllers to sort out your titles. The ideal SEO plugin is Yoast's WordPress SEO. Page titles may be %%title%% - %%sitename% percent and post titles are generally %%name% percent. Though it really doesn't matter that much. You might also set titles and meta descriptions individually with this plugin - more on that later. Create a Google XML Sitemap. This will not help with positions but it may help with getting indexed quicklyCreate a robots.txt. com/sitemap. Xml " in case you created your site with the Google XML sitemap plugin. So, if you're simply setting up a self-hosted site I strongly suggest you do the above.On-page WordPress SEO best practices Moving ahead, while you're frequently writing awesome content, you are going to have to employ some on-page SEO best practices.Put keywords on your blog post titles. So, "Electric Guitar Playing Styles": good; "Tra-la-la-la-la, look how I handle my axe!" : bad.Add subheadings. Words in betweenandtags carry greater importance thanTags, therefore divide your It also looks better and helps the reader scan the article. Make sure the subheads are organic!Add pictures. Makes sure images have good filenames (eg. Alt="partly pealed banana on desk"). Write at least 600 words on each blog article and include your key words in the text obviously - don't stuff them in. Write for people, not for search engines. Link internally to your own pages when relevant.Don't forget to link out to authority websites as well.If you do the aforementioned, frequently write great content and take part in social networking, link and relationship building, that is all you need to learn about WordPress SEO.The Bad and the ugly OK, back to my adventures this week with the "SEO professionals" - you aren't likely to believe a few of the things which I heard them say. (Disclaimer: not all of SEO professionals are poor but there are many who will waste your money with the next).Here are a few Bits of SEO information I have discovered which are either complete rubbish Or even a waste of time. Remember, folks get compensated for trotting out this Crap...Adding meta key words. Avoid duplicate meta descriptions and titles. Surely, do not have the same meta descriptions on two different blog Posts but for many sites titles and descriptions are indistinguishable on It's OK.Google doesn't enjoy content below the fold. What?? I Have heard it stated, trust me. Google does not like too many ads above The fold but long posts are fine. Sure it is perhaps better to divide a 3,000-word article into three different 1,000-word articles, if that may Be done.There ought to be anon every page. Incorrect, I have tested this. I had my single blog posts as's and change! Yes, but it's not an SEO concern, it is a usability one.…

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