Literature
Week 2 Lecture: Key Takeaways and Summary
Week 2 Lecture: Key Takeaways and Summary
Voice and Tone: Definitions and Differences
Voice:
Represents a brand’s personality and remains consistent over time.
Defines how the brand sounds and interacts with its audience.
Tone:
Reflects the expression of the brand’s personality, varying based on context.
Adaptable to suit different situations, such as humor for ads or seriousness for reports.
Examples of Brand Voice and Tone
Full Sail University
Voice:
Empowering, encouraging, open, and enthusiastic.
Not academic, stuffy, or conservative.
Core Messaging:
Students build knowledge through experience: "Fast and focused" learning.
Collaboration fosters creativity: "Amazing things happen when students come together."
Volkswagen (VW)
Historical Voice:
Self-deprecating, modest, humorous, practical, and whimsical (e.g., VW Beetle ads).
Current Voice:
Focused on durability, practicality, quality, and safety.
Now aligned with sustainability: "Embracing
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