Full Throttle Billboard

This is an embellished billboard I helped conceptualize with Coca Cola. I did not create the logo or packaging of the product. My involvement in the project consisted of the concept to utilize the launch of Full Throttle on an outdoor advertising medium. This included deciding on using large 3D fabricated pipes with smoke machines inside, the final art layout, and the production management from beginning to end of the life of the campaign. Two of these were in Southern California during the launch; one on the 60 freeway westbound a mile past the 605 and also on the 405 freeway northbound near LAX.

Software Utilized: Photoshop | Illustrator | Quark

Created: 2004