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Mackay 3 by BrilliantCreate Mackay 3 by BrilliantCreate
Mackay Property Agents are an independent, local estate agent and letting agent, operating a professional service across the Hertfordshire and Essex borders.

The Challenge
To develop a brand identity for a start-up property agent which quickly establishes a strong position within the local market.

The Solution
With the company name already in place, we developed a friendly yet fresh visual identity, designed to immediately raise Mackay above the competition.

The brand was then applied to Mackay’s stationery, marketing and point-of-sale materials, including the all-important sale boards. The website interface incorporates the Jupix property search tool and separate iPhone interface, which reflects the company’s progressive outlook and commitment to service.

Specific deliverables included:

* Brand Design and Development

* Promotional Point of Sale Materials

* Creative Website Design

* Website Development

* Creative Printed Literature Design

* Business Stationery

* Direct Mail

The Results
Mackay’s branded marketing materials have attracted plenty of positive attention, accelerating local awareness of the company. Crucially, this has helped to establish the business, forming a solid basis for long-term growth.

The brand was then applied to Mackay’s stationery, marketing and point-of-sale materials, including the all-important sale boards. The website interface incorporates the Jupix property search tool and separate iPhone interface, which reflects the company’s progressive outlook and commitment to service.
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Submitted on
January 20, 2011
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