Project objectives First Choice Credit recognised that they were not reaching full potential within their market through their existing marketing materials. Our job was to re-evaluate the company’s profile both as a business and as a service, to increase awareness and sales; and to help First Choice Credit to become one of the UK’s leading lender companies by:
* establishing the company objectives and key messages * developing a marketing plan * re-branding the marketing and publicity collateral
Our approach Brilliant initiated a full marketing audit of First Choice Credit, designed to facilitate greater understanding of the company’s requirements and business objectives. We identified the company’s needs and constructed a clear, detailed strategic marketing plan.