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First Choice Credit 2 by BrilliantCreate First Choice Credit 2 by BrilliantCreate
Project objectives
First Choice Credit recognised that they were not reaching full potential within their market through their existing marketing materials. Our job was to re-evaluate the company’s profile both as a business and as a service, to increase awareness and sales; and to help First Choice Credit to become one of the UK’s leading lender companies by:

* establishing the company objectives and key messages
* developing a marketing plan
* re-branding the marketing and publicity collateral

Our approach
Brilliant initiated a full marketing audit of First Choice Credit, designed to facilitate greater understanding of the company’s requirements and business objectives. We identified the company’s needs and constructed a clear, detailed strategic marketing plan.

What we delivered

* Detailed strategic marketing plan

* Brand design and development

* Communication and copywriting

* Financial Loan Website

* eMarketing — Search Engine Optimisation

* Business stationery

* Targeted direct mail

* Advertising support

* Ongoing marketing support and performance reviews
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Submitted on
January 20, 2011
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