The Challenge To update BioInteractions’ brand identity as part of a long-term strategy to increase business acquisition and establish a leading position in their market.
The Solution Brilliant created a new brand identity for BioInteractions, and rolled it out across all their marketing and communications media. The BioInteractions website focuses on guiding users to the products most relevant to them and capturing their contact details.
The Results Brilliant’s carefully coordinated brand review of BioInteractions’ brand identity has improved the consistency and clarity of client-facing marketing materials, which will increase lead generation and business acquisition. The website is now more functional and acts as a central resource for product data.