Recommended for you
BrilliantCreate's avatar
360 Furniture Brand Identity 3
By BrilliantCreate   |   Watch
4 1 1K (1 Today)
Published: January 20, 2011
© 2011 - 2019 BrilliantCreate
The Challenge
To update and strengthen One-Call’s brand identity as part of a long-term strategy to increase business acquisition by appealing directly to the consumer, whilst not confusing or alienating retail clients.

The Solution
While the name ’One-Call’ is well recognised amongst retail buyers in the industry, it does not convey a message which is relevant to consumers. In order to appeal to consumers without undermining One-Call’s reputation with retailers, Brilliant realised that two parallel brands were required: One-Call Furniture for B2B and a fresh B2C brand focussed on the product itself.

Brilliant proposed names and visual styles for the furniture range itself, with the client eventually settling on 360° Bedroom Furniture. The new brand was applied to promotional materials in preparation for an important industry exhibition, while the old brand received a visual refresh.

Specific deliverables included:

* Brand Design and Development
* Exhibition Display Materials
* Promotional Point of Sale Materials
* Creative Website Design
* Creative Printed Literature Design
* Business Stationery


The Results
Brilliant’s carefully coordinated review of One-Call’s brand identity has improved the consistency, clarity and key-messaging of both client- and consumer-facing marketing materials. The brand refresh has excited retail buyers, not only strengthening One-Call’s existing reputation but also elevating it to that of a modern, forward-thinking, progressive company.

The 360° Bedroom Furniture brand will continue to improve consumer recognition of One-Call’s furniture, fostering trust in the product and increasing sales as a result.
Image size
460x304px 61.44 KB
Recommended for you
anonymous's avatar
Join the community to add your comment. Already a deviant? Sign In
Comments (1)
matheusdiadami's avatar
good representation
Reply  ·  
©2019 DeviantArt
All Rights reserved