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360 Furniture Brand Identity 2 by BrilliantCreate 360 Furniture Brand Identity 2 by BrilliantCreate
The Challenge
To update and strengthen One-Callís brand identity as part of a long-term strategy to increase business acquisition by appealing directly to the consumer, whilst not confusing or alienating retail clients.

The Solution
While the name íOne-Callí is well recognised amongst retail buyers in the industry, it does not convey a message which is relevant to consumers. In order to appeal to consumers without undermining One-Callís reputation with retailers, Brilliant realised that two parallel brands were required: One-Call Furniture for B2B and a fresh B2C brand focussed on the product itself.

Brilliant proposed names and visual styles for the furniture range itself, with the client eventually settling on 360į Bedroom Furniture. The new brand was applied to promotional materials in preparation for an important industry exhibition, while the old brand received a visual refresh.

Specific deliverables included:

* Brand Design and Development
* Exhibition Display Materials
* Promotional Point of Sale Materials
* Creative Website Design
* Creative Printed Literature Design
* Business Stationery


The Results
Brilliantís carefully coordinated review of One-Callís brand identity has improved the consistency, clarity and key-messaging of both client- and consumer-facing marketing materials. The brand refresh has excited retail buyers, not only strengthening One-Callís existing reputation but also elevating it to that of a modern, forward-thinking, progressive company.

The 360į Bedroom Furniture brand will continue to improve consumer recognition of One-Callís furniture, fostering trust in the product and increasing sales as a result.
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Submitted on
January 20, 2011
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