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McDonald's
By BrendanCorris   |   Watch
315 63 2K (1 Today)
Published: May 14, 2017
© 2017 - 2019 BrendanCorris

Remember when McDonald’s was fun? We had McDonald Land, a magical place where all of our burger-loving buddies hung out and went on adventures. McDonald’s was more than just your fat fix back then, it was a universe for kids to become immersed in. These characters would appear in commercials regularly, were often the subject of happy meal toys, activity place-mats, donned the packaging and theme for products like cookies, and even had life-sized replicas all about the restaurant, mostly on the playground out front. McDonald’s was all about fun, then. But then people who were either, aimlessly angry, stupid, or just bad parents complained that the characters were making their kids fatter, despite the fact that the characters have been gone for almost two decades and parents are still taking their kids to McDonald’s on a regular basis and they’re getting fatter than ever. I myself ate far more WackDonald’s when I got older and the characters were gone than I did when they were around in my youth. If a parent feels they are powerless to restrict themselves from taking children there, it’s not the fault of puppets, it’s the fault of their own bad parenting.

But, anyway, here’s the run down on who all these wackos are:

RONALD MCDONALD - We ALL know who Ronald is. He’s the most famous fast food mascot of all time and arguably one of the most famous mascots of any kind. While he does represent a terribly unhealthy lifestyle, at least he taught good morals in his commercials, and he’s got a great charity.

GRIMACE - What the hell is Grimace you ask? Well… no idea. He originated as a character to advertise their drinks, namely milkshakes (for some reason I can’t figure out) and was even a villain in his earliest appearances, as well as having four arms.

BIRDIE - Birdie “the early bird”, the only major female character in the McDonald’s cast, was created to promote their breakfast products. She and Grimace sort of became Ronald’s main two friends by the late 80s and early 90s.

BIG MAC - There’s no mystery to what product this guy represents. For whatever reason, he’s a cop, modeled after a London police officer. I always found it kind of nasty that this dude has massive ground chunks of a dead cow in his mouth at all times.

HAMBURGLAR - The hamburglar is the most famous villain in the batch. While he is a villain, many times he was just hanging out with the other characters in a friendly way. He’s probably my favorite McDonald’s character. He’s a bastard.

MAYOR MCCHEESE - The mayor of McDonald Land, Mayor McCheese promoted cheeseburgers. Again, like Big Mac, he always has wads of meat in his mouth. Burger heads are pretty gross once you think about i.

MOON MAN - Considered the more adult-oriented mascot, the short lived Moon Man promoted McDonald’s then new later or all night hours. Singing a parody of “Mac the Knife” as “Mac Tonight”, this lounge singing moon painted the picture of late night McDonald’s as a classy affair. Pretty silly in retrospect, but a cool dude. I completely forgot about this guy until watching 80s commercial compilations a few years ago.

CAPTAIN CROOK - This guy is the only one I don’t personally recognize. He was being phased out around my time, but the Captain was basically the Hamburglar of Fillet-o-Fish sandwiches. No surprise he was cut. Who cares if you steal the most unpopular item that never goes away on Mc’s menu? “Someone’s taking all the cheeseburgers!” ”STOP HIM!” “And someone’s taking all the Filet-o-Fish sandwiches!” “oh….well OK”

COSMC - Not sure what this guy was promoting, but he was one of the last Mickey D’s characters ever made, and came out in either the tail end of the 80s or the dawn of the 90s, when there was year 2000 future hype everywhere, so they had to do an alien I guess. I never cared too much about him upon his debut but while drawing him I really appreaciated how fun his design was.

Now, there’s obviously more McDonald’s characters, like the tree, or even the first character they ever had, Speedee, but I just wanted to draw my favorites or the ones I’m most nostalgic for. Shame I couldn’t fit the Fry Guys. Those litle things were adorable.

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1811x2134px 11.08 MB
Comments63
anonymous's avatar
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XxRobotChaoxX's avatar
XxRobotChaoxXProfessional Digital Artist
RAN RAN RU MOTHERF**KER
Th3Tur3GodMrbl3ach's avatar
Th3Tur3GodMrbl3achStudent Traditional Artist
It my nigga moon man
rbagdasarian's avatar
rbagdasarianNew Deviant

Yep. I only came for moonman

FastFoodGames's avatar
FastFoodGamesStudent Artist
We need a mario kart version of McDonaldland. Oh! And a super smash bros of all the fast food mascots of the fast food restaurants. Great job dude!! I recognize all of them.
Rolling-Cube's avatar
Rolling-CubeHobbyist Writer
Its a shame about all of the moonman memes, he was a prettycool mascot.
maxvision92's avatar
maxvision92Hobbyist General Artist
It wasn't parents who complained, it was the Kroffts. Sid and Marty Krofft were hired to design the McDonaldland stuff, but it didn't work out, and McDonald's ended up hiring people who worked under them to do the designs. So the Kroffts sued them and won, and that's why most of those mascots got phased out over time.
CaptainVigilante's avatar
CaptainVigilanteProfessional General Artist
I too miss the Fry Kids...
BrendanCorris's avatar
Yeah, they were awesome little guys
neuroticchaos's avatar
They need to bring them back and replace those creepy ugly CGI box nightmares.
BrendanCorris's avatar
Yeah, they really need to bring them back. So many great yet now wasted characters.
miiuwiiu's avatar
miiuwiiuNew Deviant
Hello I am from the future and I'm sad to say that they didn't bring them back yet

but I bet that if we can prove that Mac tonight isn't racist will bring it back
MetaFalcario23's avatar
:iconmoonmanplz: E  N J O Y  Y O U R S E L F
MISTERBIGT's avatar
MISTERBIGTHobbyist Interface Designer
Hamburglar looks awesome.
WappahDrawsThings's avatar
WappahDrawsThingsHobbyist Digital Artist
God you have no idea how much I love Mac Tonight...
Awesome stuff dude.
BrendanCorris's avatar
Thanks. He was an awesome character :)
scuzzy5005's avatar
The animatronic characters and that hamburglar jail piece of playground equipment, tooootally remember those!
...now I am feeling a tad old! XD
BrendanCorris's avatar
Yeah, it's been a while. I felt old drawing this, lol
Big--Cee's avatar
Not  gonna  lie, I  miss  these  guys!!!

Love  your  take  on  everybody!!!
BrendanCorris's avatar
Thanks. I miss them too.
hooksnfangs's avatar
hooksnfangsHobbyist Digital Artist
These characters look great in your style!
My parents didn't buy me McDonald's much as a kid, but I do have to say I miss these guys
BrendanCorris's avatar
Thanks. I miss them too. My mother was ultra against fast food, but my dad loved it, so it was a rare treat when mom wasn't around.
anonymous's avatar
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