Sorry about your experience. The guitars are top notch, but the company is all about profits at any cost. They made the best guitars in the world at one point and basically sold them out to cater to the vintage freak crowd. Doesn't surprise me that they'd offer a contest to rip a bunch of ad ideas.
And Paul is a genius with finishes, but a bit of an ass. I remember driving 2 hours with a 101 fever just to meet him and he got all pissy about autographing my back plates.