This is a supposed product launch for a made-up company named "Foods we trust". A friend works at the Serbian chapter of McCann Erickson, and I've heard they were doing a campaign for a local milk company, so I decided to do my own. This exercise spans everything from product packaging (the milk carton) to the final idea for the campaign. All copy and branding you see there is my original work. Everything was done in Inkscape 0.47 (no 3D involved).