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PE: Marketing Your Adoptables

Sat Jul 12, 2014, 4:09 PM by bradleysays:iconbradleysays:

[deviantART Related]

What are Adoptables?

Adoptables are character designs that can be adopted or purchased by other deviants. The cost for these can be a set price or are sold in an auction-like manner (highest bid wins).

For a more in-depth look at what Adoptables are, check out GinkgoWerkstatt's PE: Adoptables article.

Marketing Your Adoptables

With the adoptables trend growing larger and larger each day, it can be difficult to sell your adoptables as well as yourself. In this article, I have listed a few tips with ways to market your adoptables.

1. Start Small

It is best to start small if you have never been into the adopables "scene". First and foremost, you should always develop a set of rules for your current or future adoptables. List out what the adopter is and isn't allowed to do in terms of the character they've purchased or adopted from you.

Secondly, you will need to work out how you are going to set your prices, or starting price, in the case auctioning off your adoptables. Look around at other key members of the adoptable community and see what and how they set their prices for different varieties of adoptables.

2. Be Creative

If you want your adoptables to sell, ensure they aren't something that has been seen before. If adopters aren't finding your character designs interesting, chances are you're going to have a hard time selling them. There are so many adoptables and characters in general out in the world - it will be hard to make something that will stand out above the rest, so don't expect to instantly come up with a top-selling idea or design without experiencing artist's block.

Don't be afraid to branch off from what you usually do. It does not look good to potential buyers if you just use one base on your designs and make multiple characters with different colours or patterns.

Adoptable: Steampunk Rose Angel by ZenithOmocha [Adoptable] Ventear Auction [CLOSED] by Katkat-Tan :thumb392186521:

3. Gain an Audience

A great way to market your adoptables is to gain an audience. If your adoptables are catching people's eyes, you will start to gain a small following. This will most likely be in the form of watches. :+devwatch:

If you feel like you aren't gaining an audience, put yourself out there. deviantART's forum is a great place to start. The ThumbShare or Premium ThumbShare forums can be used to show off your adoptables and interact with other adoptable creators and buyers. Just be sure to read the forum rules before you start delving into the forums. FAQ #801: Are there any rules for the Forums?

Commenting, favouriting and critiqueing other adoptables will help you garner friends and have your presence noticed in the adoptables community.

Fantasy RPG chara Group Open for Auction (closed) by shrimpHEBY :thumb413233217:

4. Respect your "Customers"

Just like any job that involves customers, the way you treat your customers will influence whether or not they will come back to you.

Reply to comments left by your potential buyers if they ask any questions. Unlike face-to-face communication, where intent is more clear, any wrong wording in a comment and they may think you are being rude or blunt with them when you're actually not - so keep that in mind.

Add a Comment:
ImDestiny Featured By Owner Feb 18, 2019  Hobbyist Traditional Artist
I have a question tho: How do I set up a way of payment if I were to make adoptables? Like, do i set up a donation pool where ppl can submit their adoptable payments?
AnazuluTheWolf Featured By Owner Jan 30, 2019  Hobbyist Traditional Artist
TY but I have a question: do you have to have points to sell adoptables?
alicorngamingart Featured By Owner Feb 24, 2018  Hobbyist Digital Artist
'be creative'


the ones i make that are like that NEVER, EVER, SELL.

make it something they HAVE seen before.

make a weird eyeball creature that looks like nothing they have literally seen before? nope, won't sell.


they haven't seen something like it before, so they aren't happy with drawing it, thus, no one buys it.


don't do something weird or creative in every way.

do something they have seen, they'll be happier with drawing it, they'll be fine with buying it.
GrimJimmy Featured By Owner Sep 23, 2018  Hobbyist General Artist
 *Now let's all agree to never be creative again.*
alicorngamingart Featured By Owner Sep 24, 2018  Hobbyist Digital Artist
Dyysfunctional Featured By Owner Apr 8, 2018  Hobbyist Digital Artist
I think that point still stands, seeming as you can get creative with more mainstream things that people like to draw.
PinkPegacornNA Featured By Owner Oct 16, 2018  Hobbyist Digital Artist
Like my raindoggolopes!
Micchi-Draws Featured By Owner Jan 29, 2018
I'm new to the adoptables scene and boy howdy it's hard to even get people see see your adopts ;; If anyone at all wants to at least look I'll be very happy
CookiBatter Featured By Owner Feb 16, 2018  Professional Digital Artist
Same here
TailsicaTFox Featured By Owner Jan 15, 2018  Hobbyist Traditional Artist
I have adoptables open, and I know this post is old, but I donno how to get people to buy them. I offer them a non watermarked version, and I've even put some of them on sale. But no one seems to want to buy them.
Ch0co-Latte Featured By Owner Oct 18, 2017  Hobbyist General Artist
Wait, how do you actually SELL them?
mochachimoshi Featured By Owner Jan 5, 2018  Hobbyist General Artist
you draw a picture and then if someone claims it they send you points and keep the character
Ch0co-Latte Featured By Owner Feb 5, 2018  Hobbyist General Artist
oh ok :^D
BronyFroYo Featured By Owner Aug 5, 2017  Student Digital Artist
I know this is old, but does anyone have any advice on how not to get attached to ADOPTABLES? I've made a lot of Adopts that I instantly fell in love with the design and then I didn't want to sell it,
Aki-Ariana-Redmane Featured By Owner Edited Jul 19, 2017  Student Digital Artist
Based on what i've read from your other replies heres what im thinking -.-

So once someone has claimed an adoptable, if they want it sent to them send them a refrence sheet with the base colours?

But i have a question!

How do i earn points from adoptables? 

2nd question.

When someone has claimed an adoptable and they want a refrence sheet sent to them would i do it through email?
JustMidorita Featured By Owner Dec 19, 2018  Hobbyist Artist
People will send the points through either gifting or donations, it's your choice, really! 
XyloMania Featured By Owner Edited Jul 19, 2017  Hobbyist Digital Artist
What I do is I put up a donation pool for 100,000 points or more. Whoever gets the highest bid (or if you're just selling them, no auction, whoever claims it first) puts their points in the donation pool. Since they donated the points to you, they will be put into your points balance.
Also, you can send it to them via the deviantART notes. Just attach the picture to the note and send it! But make sure you're sending it to the right person! Hope it helps :)
IcyFireReaper Featured By Owner Jul 7, 2017  Hobbyist
what do we do after selling it? like giving how do i give it to them?
DrawingIrene Featured By Owner Jun 25, 2017
Ok but what do I click to do it?
Please answer quickly
Visneko Featured By Owner May 21, 2017  Hobbyist Digital Artist
When somebody pays you for an adoptable, do you have to do anything after that..?
Like make a personal image file for them or something?
Ebooher Featured By Owner Feb 6, 2017
tysm!!!! I am starting to sell adopts and this helped me!!!!
misty-mellow12 Featured By Owner Jan 13, 2017  Hobbyist Digital Artist
hehe okay I give up on this
Karmalikestodraw Featured By Owner Jun 25, 2016  Hobbyist Digital Artist
How do you put a price on adoptables?! How do you do that little point thing in the description?!
Kaiidumb Featured By Owner Edited Jul 26, 2016  Hobbyist General Artist
To do the :points: thing simply type : points : with no spaces!
Shammrock289 Featured By Owner Oct 2, 2016
I'm kinda new, so how do you do the points thing? Just asking...
Kaiidumb Featured By Owner Oct 2, 2016  Hobbyist General Artist
Points (:points:) are Deviantarts digital currency. You can receive them through buying them directly from Deviantart (go here to purchase points… ) or you can receive them from other people on Deviantart. 

Generally, 100:points: = 1 USD, however generally people prefer USD over points. 

I hope this answers your question!
Karmalikestodraw Featured By Owner Jul 27, 2016  Hobbyist Digital Artist
Wow, thanks. Seriously a big help
Kaiidumb Featured By Owner Jul 27, 2016  Hobbyist General Artist
mistyandsrperiorsart Featured By Owner Nov 27, 2015  Hobbyist Traditional Artist
I really want to make and sell some adoptables, but if someone buys them, do I send it to them? if so, how do I send it to them?
draw-koneko-draw Featured By Owner Jan 29, 2016  Hobbyist General Artist
Ask the buyer if they'd like it sent to them. If so, send them a note asking for their e-mail to send it to them. If they do want it sent to them, make sure the file you send them has the base colours
msaishakristine Featured By Owner Apr 1, 2016
So.. you had to send them the psd file? or just a png without watermark kind of thing with the colors, etc..?
draw-koneko-draw Featured By Owner Apr 3, 2016  Hobbyist General Artist
Vanessa [REF SHEET]
Something like this. Have either just the base colours for the actual picture, or have it shaded with the base colours on the side.
Send the PNG, unless they want the PSD file
IceCreamCat9 Featured By Owner May 3, 2015  Hobbyist Digital Artist
After someone purchase an adoptable, how do you give it to them?
Hatsu-Ayame Featured By Owner Apr 13, 2017  Hobbyist Digital Artist
That's what I need to know too 

chocobun1 Featured By Owner Jun 26, 2017  Hobbyist General Artist
Ask for an email. Then send them the file
fawnet Featured By Owner Oct 9, 2014  Professional General Artist
Thank you, it's been so hard. I make quality designs and no bids~
LiszArts Featured By Owner Jul 6, 2016  Hobbyist Digital Artist
Having the same issue here..
MojoLiazon Featured By Owner Jul 13, 2014  Professional General Artist
I've been thinking to do some adoptables but don't know if anyone would see them never mind want them. This line is weird though, not sure if I understand what your meaning is:

"It does not look good to potential buyers if you just use one base on your designs and make multiple characters with different colours or patterns."

It looks fine to me when someone uses the same base over and over again and just changes colors and patterns. :/ I like seeing how many different designs they can come up with. Lolisoup does some great variations, just off the top of my head, from the same bases.
MojoLiazon Featured By Owner Jul 13, 2014  Professional General Artist
I might add, most people I see making adoptables using the same base and just changing colors/patterns don't seem to be having any trouble selling them, they've obviously got demand for their work.
Emberguard Featured By Owner Aug 11, 2014   General Artist
It can be a bit of a put off and does tend to lower the price of those particular characters because it's more like selling a skin of that character instead of the character. Then again this appears to be more short term when the artist still hasn't got much following. One thing I have noticed, those that have 9+ characters on one deviation get small amounts for those compared to the deviations on their own or only about 3 on the deviation even when the artist becomes popular regardless of whether they're individually made or just bases.
MojoLiazon Featured By Owner Aug 11, 2014  Professional General Artist
Very true, I've noticed the same things you say there.
Minakie Featured By Owner Jul 13, 2014  Hobbyist General Artist
"Unlike face-to-face communication, where intent is more clear, any wrong wording in a comment and they may think you are being rude or blunt with them when you're actually not - so keep that in mind."

Yeah don't even get me started on that one. I just have new "Little Ladies" adoptables, and I based one on a deviants OC and sent her a link to the adoptables, saying #15 was for her. Suddenly she starts sending me messages saying thing like "Um, did you just copy my OC and sell her as an adopt? Cause it really looks like it. Um, you aren't really allowed to do that. She's my OC and you really can't sell her like that." and I'm like "I'm not selling her, I created her for you in case you want her. If you read the description it says she belongs to you.  I made her as a gift but if you don't want her I can just delete her."

Right now I feel both confused and sad. I've seen people give out adoptables trough contests, raffles and giveaways so I thought that gifting free of charge adoptables to random deviants would be a nice gesture, because it would have the surprise factor that contests/raffles/giveaways don't. But there has a been a clear failure of communication on this one and it makes me sad that it happened, offended that she would even consider I would steal her OC and confused that she would think I'd send her a direct link to it after doing so. It really hurt my feelings. I just want this all miscommunication/language barier thing to go away.

I just don't really know what to do from now on. I'm a nice person. I like to surprise people with free customized stuff for them. But on the other hand I don't want something like this to ever happen again.
SavageFrog Featured By Owner Aug 7, 2014  Hobbyist General Artist
Were they all on the same sheet because if that was the case, she probably just saw the thumb & panicked.
Minakie Featured By Owner Aug 7, 2014  Hobbyist General Artist
They were at the time yes. Me and another person kept explaining the situation and she ended up understanding, but I did eventually move her LP to a separate file which eventually gave origin to my LP random surprise gifts event. I didn't have any issues after that episode :aww:
SavageFrog Featured By Owner Aug 7, 2014  Hobbyist General Artist
Separate file's for the best :nod:
MojoLiazon Featured By Owner Edited Jul 13, 2014  Professional General Artist
:( Please don't let one deviant's misunderstanding and negative reaction blunten your enthusiasm or creativity. That was a very baffling mistake they made, since you sent them the character... It'd be kinda funny if feelings weren't hurt.
AerinBoy Featured By Owner Jul 12, 2014  Student Digital Artist
Super helpful for someone interesting in making Adoptables! 
Thank you! :D
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