What are Adoptables?
Adoptables are character designs that can be adopted or purchased by other deviants. The cost for these can be a set price or are sold in an auction-like manner (highest bid wins).
For a more in-depth look at what Adoptables are, check out GinkgoWerkstatt's PE: Adoptables article.
Marketing Your Adoptables
With the adoptables trend growing larger and larger each day, it can be difficult to sell your adoptables as well as yourself. In this article, I have listed a few tips with ways to market your adoptables.
1. Start Small
It is best to start small if you have never been into the adopables "scene". First and foremost, you should always develop a set of rules for your current or future adoptables. List out what the adopter is and isn't allowed to do in terms of the character they've purchased or adopted from you.
Secondly, you will need to work out how you are going to set your prices, or starting price, in the case auctioning off your adoptables. Look around at other key members of the adoptable community and see what and how they set their prices for different varieties of adoptables.
2. Be Creative
If you want your adoptables to sell, ensure they aren't something that has been seen before. If adopters aren't finding your character designs interesting, chances are you're going to have a hard time selling them. There are so many adoptables and characters in general out in the world - it will be hard to make something that will stand out above the rest, so don't expect to instantly come up with a top-selling idea or design without experiencing artist's block.
Don't be afraid to branch off from what you usually do. It does not look good to potential buyers if you just use one base on your designs and make multiple characters with different colours or patterns.
3. Gain an Audience
A great way to market your adoptables is to gain an audience. If your adoptables are catching people's eyes, you will start to gain a small following. This will most likely be in the form of watches.
If you feel like you aren't gaining an audience, put yourself out there. deviantART's forum is a great place to start. The ThumbShare or Premium ThumbShare forums can be used to show off your adoptables and interact with other adoptable creators and buyers. Just be sure to read the forum rules before you start delving into the forums. FAQ #801: Are there any rules for the Forums?
Commenting, favouriting and critiqueing other adoptables will help you garner friends and have your presence noticed in the adoptables community.
4. Respect your "Customers"
Just like any job that involves customers, the way you treat your customers will influence whether or not they will come back to you.
Reply to comments left by your potential buyers if they ask any questions. Unlike face-to-face communication, where intent is more clear, any wrong wording in a comment and they may think you are being rude or blunt with them when you're actually not - so keep that in mind.