The creation of the concept and the campaign "Novo Sócio Torcedor" (New Fan Member) had it focus on the fan's passion for the team Tricolor da Vila, starred by some of the team's main idols. Rather than bringing the fans closer to team, the goal was to re-live conquers and raise a self-esteem of each fan.
The campaign was build with Graphic and electronic communication materials, radio spots, films and teasers inviting new members, as well as planning and posting content on digital media, in real time and simultaneously social networks.
Athletes invited to be part of the first phase of the Campaign:
Ricardinho, Lucio Flavio, Marcos, Saulo, Goiano and Ednelson.
The campaign reached all its goals and it was carried out in 2 stages:- Launching of the "New Paraná Club Partner" program
- Reactivation and Migration for the new association model