This FocusGreen logo is an optical illusion. It creates a sense of dimension, depth, and movement. It looks like the circles get smaller and smaller and this creates a focal point for the eye. This suggests that your company is focused. The dimension created by these concentric circles also creates depth, suggesting that your company has a deep concern for the environment. The word “green” is boldface and all uppercase for emphasis to suggest that your company’s focus is your clients’ greener business practices.