Abbey-TerMeer

:bulletorange: Avoid the use of the font Optima, particularly for luxury or similarly "fancy" types of clients. It looks generally dated and plain.:bulletorange: Try not to pair different sans-serif fonts (ex: Arial and Helvetica), but if you do, do not use fonts that are similar. The key is to use fonts that are distinctly different, such as a condensed sans for headlines and regular sans like Helvetica or Verdana for subheads or body copy. If you use two that are similar, it will look like you mistakenly didn't update all your text with the same font.:bulletorange: If you want to pair a serif font with a sans-serif or vice versa, there a...