Having worked in the photographic retail business for a while now, there's one thing that really strikes me, most people go into stores without knowing what they really want or need. In this article I aim to give you an idea of what you should be looking for when you purchase a new digital camera.
I have sold the most expensive cameras to rich businessmen who just want o take snapshots, but want the "best" and I've sold compact cameras to people who want "lots of megapixels".
These are two very common scenarios and it often leads to the person not actually getting the camera that is right for them. Lets start by dispelling these ideas.
Firstly, just because it costs £6,000 does not mean that it is going to be the best camera for the job. The new Canon 1Ds MKIII, for example is the most expensive dSLR on the market, it has 21 Megapixels and a Full Frame CMOS sensor. But because it is a pro camera it needs to be used manually, it cannot just be put on automatic and pointed, it