The Importance of Art HistoryHappy New Year patients! I hope your holiday season was full of fun and family time To kick off 2014 in the Hospital I'd like to talk a little bit about the importance of art history. Knowing your historical roots as an artist is not only important for improving your work as a whole, it's important to understand and cross reference the foundations laid for you. During my undergrad (I have a BFA in painting and drawing) my concentration curriculum had a hefty art history requirement so I added an art history minor for the trouble .More Like This
There are those out there (even on the University level) who say that art history is not relevant and should not be studied (some say it should even be ignored). I am not among them, and I find the idea of intentionally ignoring knowledge of any kind completely asinine. Some of the biggest misunderstandings of contemporary art come from ignorance of the rich history surrounding it. So let's get started shall we?
How is your Chroma?As artists we all know that color is our friend, whether full spectrum, monochromatic, or simply black and white. But knowing just how to use this very special friend can be frustrating at times or just downright confusing (trust me, I've been there plenty before!) This blog is for those of us who work traditionally (not to worry my futuristic friends, I'll be writing a blog specifically for you as well!) Here are some terms you need to become acquainted with: chroma, value, tint, shade, and intensity/saturation.More Like This
What is Chroma?
Chroma is the Greek word for "color", it refers to the purity or intensity of a color.
What is Value?
Value is the lightness or darkness of a color.
What is a Tint?
Tinting a color means lightening it by adding white.
What is a shade?
Shading a color means darkening it by adding black.
What is intensity and saturation?
This refers to the strength of
Marketing Materials For ArtistsEDIT: Well butter my biscuits, some of my gifs disappeared into the interwebs. I'll remedy this soon!More Like This
It’s no secret that us artists aren’t great at selling ourselves. The creative process is so much work it’s easy to assume that your work will be able to sell itself. Sometimes it can, but that’s not usually the case. Even if you aren’t interested in going commercial with your career (and there is absolutely nothing wrong with going that route), it is important have professional materials to present to clients, employers and galleries. If you aren’t interested in being “full time” with selling your artwork, I think it would still be good to consider putting together marketing materials as a means of creating good client relations.
This journal will include a number of things you may need in marketing yourself, but also if you are applying to art schools or for various jobs in art. I would also like to note that you d