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I purchased body wash recently. I've been using the same brand for quite a while. While in the shower one morning, I noticed (as I hadn't before) in the corner of the label on my body wash was a little yellow tab, which read 'NEW AND IMPROVED'. This puzzled me for several reasons.
The scent of the wash was the same as always.
The texture and color were the same.
The result was the same. I was clean, my skin was smooth, I smelled nice. My day went on.
I didn't notice any "new improvement". Even after I knew my wash was somehow different, I still didn't take note of any change.
The same can be said about us. Many Christians know this verse by heart, "Therefore, if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new." 2 Corinthians 5:17
At the moment of salvation, we become new. It is a life-changing event. But so