The Coca-Cola Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of The Coke Side of Life philosophy. The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness. Throughout its 120-year history, advertising and communication has played a vital role in shaping Coca-Cola into an iconic, cultural and timeless brand. Over the years, Coca-Cola has continually challenged artists and agencies to create innovative refreshing images. The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression. Coca-Cola has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.
1st Project in my application portfolio for my mediadesign studies, the subject is "Brave New World (Schöne Neue Welt)". I wanted to create a typical skyline out of words which define our modern world. Hope you like it