Easily my favorite ride EVER. This is the Krustyland ride at Universal Studios, also known as 'The Simpsons Ride.' It's a motion simulator ride where you sit in a car with a huge screen in front of you. It also has water, smell and smoke effects and mimics the feeling of g-force.
The entire area of the ride (inside, out and around) is made to look like you're in the Simpsons. Even the ATM! While you're in line you watch a video leading up to the events of the ride. In short, Krusty opens his amusement park and Sideshow Bob shows up to kill the Simpsons (and you).