Right now, there's a tiny event going on inside Brighton's Lego store, in which you can build your own figure and actually purchase it for just £9.99.
This is what I built and bought today.
Motto: "I'm flyin' here!"
Likes: Speed, destruction, power.
Dislikes: Heroes, defeat, water.
Personality and traits: Crazy and hyper
Weapons: Flame-thrower, arm-mounted shield and 3-winged jetpack
Backround: Thrust is a hyper-enhanced robot with the ability to fly at high speeds. His wings can fold in whenever he's on the ground, and he's been known to raid highway cargo chutes on the planet Speedas IV. He harnesses the power of fire in his weapons, which means he has a vulnerability to water, hot or cold.
Hero Factory belongs to LEGO.