The New DA LogoThe New DA Logo4 months ago in Art Features More Like This
Overthought, Underbaked: The Controversial New DA Logo
So, in response to requests for my thoughts on the new DA logo — and being disinclined to type the same response repeatedly — I will lay out my impressions here.
To paraphrase a certain swordsman: "You keep using that logo, but I do not think it conveys what you think it does."
The new logo is certainly clever, and as a designer — setting aside any resemblance to the platzkart.ru logo, accidental or otherwise — one can easily imagine the careful thought that went into its concept and execution, but...
If there is one thing that I took from my schooling in graphic design, it was the importance of clarity: of meaning, of import, of impression. This was true for any work, its composition, it layout, its style — its effective visceral message. Logo design, above all, is go