Dear deviantART...I am refusing to use the rebranded name because, I'm annoyed about the rebrand. I'm annoyed about your direction, your lack of focus in key areas and your lack of communication. I said I'd never be a bitter former staff member, but it seems that I am.
Last year you spent a lot of money on a rebrand, this year you've cut 50% of your work force, entire departments have been decimated and peoples lives have been thrown upside down without notice. But you never really communicated to anyone why. You still don't, you're not telling the community what's happening and that's only going to hurt you. People will see that helpdesk tickets take longer to get a response, people see that lots of people are no longer staff and you're not letting them know why. You know that people have a belief that the site is dying, you're only furthering it right now. How much of a better state would the site be in if the rebrand hadn't happened? Would I and the rest of the people that lost our jobs without notic